Build an audience for ad agency new business 
Fuel Lines
SEPTEMBER 19, 2018
Agencies talk about the value of content marketing but few are doing it and even fewer do it well. But, where were the ad agencies? Most agencies haven’t learned this lesson. Prospects are highly skeptical of agencies always looking to promote themselves. Can agencies truly benefit from a commitment to content?
Fuel Lines
MARCH 29, 2018
Positioning is the foundation for new business but most agencies are fearful of it. Without a differentiated position, agency new business is much harder than it needs to be. Here’s an example: Eric Kiker is the Chief Strategy Officer and Partner at LRXD , an ad agency in Denver, CO.
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Fuel Lines
MARCH 22, 2018
For over ten years I’ve prescribed creating a niche for agency new business and have helped create a positioning of expertise for over 300 agency principals. Perich is a small agency with a staff of 35. The agency is located in the heart of automotive country and they have a lot of work in this category.
Fuel Lines
MARCH 1, 2018
Social media is a primary force that is redefining the role of the men and women who are agency owners. The importance of social media on business has dramatically escalated. We have moved through the “hype phase” of social media when businesses felt compelled to participate because it was a fad.
Fuel Lines
JUNE 4, 2018
Your website’s key role is to generate business for the firm. I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. A website is an important online platform to showcase your agency’s credentials, capabilities and case studies. Agency services.
Fuel Lines
AUGUST 9, 2018
Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . “Clients want traditional advertising as well as content marketing, so it’s time you become the amazing integrated agency your clients need and expect! .
Fuel Lines
FEBRUARY 21, 2018
I had led new business for a number of advertising agencies before deciding to start my own consulting firm. Little did I know that I was about to start my new business at the beginning of one of the longest economic downturns since the Great Depression. Most agencies weren’t even participating.
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